Privacy policy

Last updated: May 27, 2025

This Privacy Policy describes how Avermore (the "Site", "we", "us", or "our") collects, uses, and discloses and otherwise processes your personal information in connection with your access to and use of the Site including but not limited to when you visit, use our services, or make a purchase from avermoreus.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge and agree that your personal information will be collected, used and disclosed as described in this Privacy Policy. If you do not agree to any part of this Privacy Policy, your sole remedy is to discontinue use of the Services.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time and for any reason, including to reflect changes to our practices, operational requirements, applicable laws or regulatory guidance. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law. Your continued use of the Services after the effective date of any revised Privacy Policy constitutes your acceptance of the changes. Where required by applicable law, we will notify you and/or obtain your consent prior to implementing such changes.

How We Collect and Use Your Personal Information

To provide, operate and maintain our Services, we collect, use and may have collected personal information about you over the past 12 months from a variety of sources, including but not limited to:

  • Information you provide directly to us;
  • Information collected automatically through your use of our Services (such as device, usage, and location data);
  • Information received from third-party sources (such as service providers, partners, or publicly available data).

The type of personal information that we collect and use varies depending on how you interact with us and the Services.

In addition to the specific uses set out elsewhere in this policy, we may use personal information we collect about you to communicate with you (i) to operate, maintain and improve the Services, (ii) to comply with any applicable legal and regulatory obligations, (iii) to enforce any applicable terms of Service, (iv) to protect or defend the Services, our rights, and the rights of our users or others, including protecting the security and integrity of the Services, by detecting, investigating and preventing fraud and other illegal activities; (v) to personalize your experience and deliver relevant content and (vi) for all other purposes consistent with your consent and as otherwise permitted by law.

What Personal Information We Collect

Information We Collect Directly from You

  • Contact details including your name, mailing address, phone number, and email address.
  • Transaction and Order information including your name, billing address, shipping address, payment confirmation and payment method details, order history and contact details used during checkout.
  • Account Credentials and Security Data including your username, password, security questions, authentication tokens or codes and other information used for account security purposes.
  • Customer support information including the information you choose to include in communications with us (through chat, email and other means).

Some features of the Services may require you to directly provide us with certain information about yourself. You are solely responsible for the accuracy and completeness of any personal information you provide. You may elect not to provide this information (or if the information is inaccurate), this may prevent you from using or accessing certain features of the Services.

By submitting any personal information to us, you acknowledge and agree that such submission is voluntary and that we may store, process, and use this information in accordance with this Privacy Policy and applicable law.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). This data helps us understand how users engage with our Site and Services, diagnose technical issues, detect fraud, and improve overall functionality and user experience. To do this, we use a variety of technologies including cookies, pixels, web beacons, scripts, and similar tracking technologies ("Cookies").

Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

By using the Site or Services, you consent to our use of Cookies and similar technologies in accordance with this Privacy Policy and any applicable laws.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors, affiliates, service providers, and publicly available sources who may collect information on our behalf. This includes:

  • Companies such as Shopify that help us operate and maintain our Site and Services.
  • Payment processors and financial institutions that process your transactions.
  • Third parties collecting information through tracking technologies such as pixels, cookies, and web beacons.

We do not control and are not responsible for the privacy practices or data accuracy of third parties.

Cookies

We use Cookies on our Site to operate our Site and Services. For more on Shopify’s cookie practices, visit https://www.shopify.com/legal/cookies. Cookies help with functionality, analytics, and remembering your preferences. You may block cookies via browser controls, but doing so may limit functionality.

We also honor the Global Privacy Control (GPC) signal to allow users to opt-out of certain data uses. Learn more at https://globalprivacycontrol.org/.

How We Disclose Personal Information

We may disclose personal information to third parties as follows:

  • Vendors providing services such as IT, payment processing, shipping, and analytics.
  • Marketing and business partners who use your information in accordance with their own policies.
  • At your direction, for example when you use social integrations or direct us to share.
  • Within our corporate group.
  • In connection with legal processes or business transfers (e.g., mergers or bankruptcies).

Your Rights

  • Right to Access / Know: Request details on what personal information we hold.
  • Right to Delete: Request deletion of your personal data, with some exceptions.
  • Right to Correct: Request corrections to inaccurate personal data.
  • Right of Data Portability: Receive and transfer a copy of your personal data.
  • Restriction of Processing: Ask us to restrict processing in certain cases.
  • Withdrawal of Consent: Withdraw consent where we rely on it.
  • Appeal: Appeal our decisions regarding your data rights.
  • Managing Communication Preferences: Opt out of promotional messages anytime.

You may exercise any of these rights via our Site or by contacting us.

Complaints

If you have concerns about our use of your personal information, contact us. If unresolved, you may have the right to escalate to a local data protection authority.

International Users

Our Services operate from the U.S. and may transfer your personal information to jurisdictions outside your own. We use mechanisms like Standard Contractual Clauses to safeguard such transfers.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@avermoreus.com or contact us at 1 North Pack Square, Asheville, NC, 28801, US.